Build it and they will come... There was a time in Internet Space when this was true. You put up something amusing, arresting, or outrageous and you could attract a lot of attention. Now, you have to create 'compelling content', post frequently, inter-link, out-link, back-link, guest post, optimise SEO, engage multiple social media platforms... you get the picture. In some ways, anyone who runs a website of any significance has become a transmedia producer. This is to say, artistic people who have something meaningful to say have to find new ways to say it AND sell it across multiple platforms. I was at a cocktail party where a producer of note told me that they were tired of hearing everyone talk about 'content creation'. In his mind, it was demeaning and commodifying... "Why not just … [Read more...]
What does Crowdpower mean for Entertainment?
I just wrote an article on Nomadz, "Dematerialising Posessions into The Cloud." In it, I wrote about the effect of the weightless economy on goods and services, inspired by the work of Rachel Botsman and her thesis, 'collaborative consumption'. What I didn't do was discuss at length how this will affect the entertainment industry... Even if DVD sales disappear, they will be replaced by something else. Thankfully to those of us in the Industry, people still like watching movies, television and other forms of passive entertainment. But it seems increasingly unlikely that people will want to 'own' this content, unless they are a big fan of the content creator (see, "The Sky is Falling - the End of DVD?") In other words, people will want the experience but without the ownership. Much of … [Read more...]
