Despite the fact that this image (above) has little to do with the topic, it has a certain whimsical and fantastical nature, which I think is in keeping with the theme of this post!
We’ve been quiet this year about where SEAM is heading. I guess it’s because we’ve been so busy working on our b-plan, meeting potential partners, and developing our strategy. Also, it seems better not to make prophetic statements and risk egg on our faces! But, the truth is, we’ve been hard at work plotting our course. Happily, we are nearly ready to put it into action.
Our Mission Statement pretty much says it all. We want to create a Studio that’s open to anyone and everyone. A place were creative and technical people can help one another to create fantastic entertainment. A place where everyone has a stake in our success. It’s an ambitious goal, but one we believe is worth striving for. The alternative, quite frankly, is too soul destroying for us to stomach anymore.
After several months, we had a business plan that we were very excited about. We discussed it with a few investors, but decided it was too early to really get the investment and traction we required. Instead, what we really needed was more proof in the pudding.
While we continued to release some of our own content, we spent more time focusing on how we were going to get other people to rally around helping us and helping one another – not just to further develop our content, but other people’s content AND their own. We knew we had to create a platform for collaboration. But, we also needed to create a very well-defined structure for collaboration. Furthermore, we needed to figure out how we would test the material in front of a live audience in order to get the feedback we needed to spur further investment.
I’m happy to say, we think we’ve worked a lot of this out. Not everything, mind you. The best laid plans… right?
This post is going to be a tease, because I’m not going to reveal much at the moment. Nevertheless, I wanted to check in and thank you all for believing in us, sticking by us, and being founder members of our fledgling community.
One thing I will leave you with is this: we’ve found a development partner for the software-side of our collaboration platform. This is very exciting for us, as we don’t really want to be in the business of building software. We want to be in the business of building entertainment franchises! And these guys are good. Really good. Cracking good. And we’re working on something really exciting together. Fingers crossed we’ll have something to show you before summer next year.
In the meantime, we’re going to be beta testing some creative workshops in the new year. We’re modifying “Story Design” to accommodate a different type of workshop than we’ve run in the past, but one we think will be even more efficient and fun. No doubt, I’ll be inviting you to participate in these, so look out for the invites in future.
Thanks again and Happy Christmas to you all!
Ever wondered what Transmedia was but were afraid to ask? Check out our interview with co-founder of Power to the Pixel, Liz Rosenthal, as she explains the meaning of transmedia. Then, for extra credit, here’s a few articles on the subject: