Story Jams & Creative Writing Tools - Shared Experience Art Machine
Creative Games for Collaborative Innovation
Author:David G. Wilson Comment( s ):2 Comments
Amanda Irk says
February 9, 2012 at 8:05 am
Love the physical gag style, which also seemed quite coherent, considering the varied source. Feels like a broad teenage audience with potential adult appeal. Fun. The music choice is brilliant and really ties everything together.
David G. Wilson says
February 9, 2012 at 10:18 am
Amanda, thank you for your feedback. It sounds like you ‘got it’, which is great. I, too, believe that this movie has broad appeal but the studios seem to think otherwise. They suggest that we go for a narrow demographic and make sure we ‘own’ that demographic – which is why we are targeting 7-14 year olds with an emphasis on boys. Nevertheless, I think the Western genre conceit is slightly more highbrow and will appeal to older audiences. Plus, we have plenty of adult characters that have more grown-up issues to deal with in the mix. Personally speaking, I think this has the potential to straddle two demos – kids and adults – which isn’t easy to do but Pixar pulls it off all the time. If we create strong characters, make the conflicts as universal as possible, then the unique flavour of our approach should give it a boost.
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