Shared Experience Art Machine (SEAM) is a Social Studio that unites Artists & Audience to create meaningful entertainment with a positive social impact.
Unlike traditional Studios, we do not invest in vacuous intellectual property with famous people attached. Instead, we look for fresh talent with bold ideas to change the way we see the world. In other words, we take the risks that Hollywood is afraid to.
Our Social Studio is open to anyone in the world, at any skill level. We don't put up barriers to entry, but seek to reward real talent.
We do this by employing a unique development framework (Story Design) and leveraging the power of social networking to develop, produce, distribute and license new and original intellectual property (IP) for the benefit of any and all consumers worldwide who wish to participate in our creative process.
Explore, Learn, Evolve.
We provide the tools, the framework and the community.
You provide the talent.
Together we make great art.
We begin by identifying an important topical issue or social trend that we believe will have important consequences on society and use it as the basis of a story message. Then, we look at different ways to develop story materials from our central theme and premise. A storytelling project, then, may have many exploitations in different media - novels, apps, games, films, television - and we combine all of these to create new transmedia franchises.
"The Middle-Man is the Problem"
The problem is that distributors and financiers have become increasingly risk-averse. Once upon a time, the material was what mattered most, led by strong leadership and a creative vision. Nowadays, all that matters is, "What's the genre and who's in it?"
Instead, we're asking the question, "Where will the franchises of the future come from, once we've exhausted all the low-hanging fruit?" After the House of Marvel has been plundered, Harry Potter's love child has vanquished his enemies, and Star Wars Episode XXXI has been released... what are we to do, then?
In the 1980's, Columbia passed on "E.T.", "Back to the Future", and dumped "Home Alone", because they couldn't see the box office potential based on running the numbers. However, they were in good company. Many Studios preferred to trust actuaries than the creative vision of their filmmakers. One notable exception was Alan Ladd at Fox who backed Lucas, even though he didn't fully understand "Star Wars". That said, Fox gave away the merchandising rights in order to cut the director's fee, thinking they were worthless.
Instead of investing in the talent behind the camera, Studios place their bets on what goes in front: stars, promotions, and marketing. They want a "sure thing". And why not? Movies are expensive. But they'd rather buy an audience, than take the time to develop new markets.
Our answer is to focus on the audience. Bring everyone together, collectively, into the creative process and make entertainment that is provocative enough to make people care about something important. Meaningful entertainment. Something of significance.
Want to read more of our views on the Entertainment Industry?
- The Cost of Customer Acquisition
- Are you in the Entertainment Business or the business of entertainment?
- Hollywoods Chickens have come home to roost
- The Middle-Man is the Problem
- And you wonder why DVDs are Dying...
- Transmedia Producer = Product Storyteller
- Hollywood's leaving money on the table
- VOD isn't going to kill Cinema; Cinema will do that all by itself
"Audience Driven Entertainment"
Instead of second-guessing what audiences want, we are involving them in the development process.
We believe that the audience is the best arbiter of quality and their engagement the best metric for success. Also, artistic leadership is more important to us than a specific idea, or a popular celebrity.
In other words, if the audience likes what our artists are doing, then we don't have to understand it ourselves. All that matters is that there are people out there in the world who do, and who are willing to show their appreciation.
Never let an executive get in the way of a good idea, ever again
"Where Creativity finds its Audience"
Great Ideas Go Viral. We use Social Media to canvass our community of creative consumers and media professionals in order to tap new talent and to look for radical ideas. We then battle-test new concepts in our crucible of development.
Nowadays, everyone is both a maker and consumer. The distinction between artists and audience is blurring, as we all become more involved in the creative process. SEAM is pushing this even further. We invite everyone - actors, animators, novelists, illustrators, engineers, coders, logistics experts, marketing professionals, students, technicians... you name it! All that matters is that everyone collaborates to tell a story of significance - something that will irrevocably challenge (or, reconfirm) preconceived notions in a profound way.
"A Radical Entertainment Incubator"
We use SEAM.TV to flesh out initial concepts and ideas, which we want to take further.
We invite anyone and everyone to join our Group Forums - or, even, to set up their own - to discuss and debate what matters to them most.
In addition, site subscribers can get access to privileged materials posted by our media professionals in our semi-private forums.
All of our forums are monitored by professionals who work in the entertainment industry.
Based on what goes on in our forums, we then workshop ideas that we like into story pitches. Based on our collaborative experience with our community, we then tap specific writers to join our SEAM Writers Room and develop those stories further into larger projects. Here are some of our current projects.
Many of the projects that we develop are what we call, "Social Science Fiction" - stories that explore the social consequences of new technology and cultural trends. An amalgamation of "Social Science" and "Science Fiction", they are more concerned with pressing, topical issues than with space opera. That said, we enjoy futuristic stories, too!
What matters to us is that our stories are "about something" and not purely entertainment for entertainment's sake. We want our stories to generate lasting and meaningful debate.
We are currently working on a new platform that will allow anyone to develop their own projects. Stay tuned, as this will be in development for some time, but we'll keep you posted on our Blog.
Get Fans, Get Points, Get Funded.
Every time someone contributes to our community, endorses another project, or collaborates in some way - they receive SEAM Points. The more you interact, the more you earn.
By giving back to the community, it gives back to you. Tap into the wisdom of the crowd, while inviting other Artists to collaborate - improving the quality of your work and expanding your network - and earn points in the process.
SEAM Points are the currency of our marketplace and our metric of engagement. We REWARD everyone for collaborating in our community. Points can be traded for real-world tangible and intangible, goods and services - either offered by ourselves, our sponsors, or from other members in our creative community.
Members can even create their own pay-to-view content for SEAM Points. Or, they can offer their own services for points. You are limited only by your imagination.
Points can be gifted to other individuals to support their creative projects. And, because they have real value, gifting them to someone shows far more support for what they are doing than a Facebook "like".
Funding for Projects
SEAM Points help us and our sponsors to measure audience engagement by seeing where the heat maps are. Groups that build critical mass and significant depth of engagement are invited to join our Slate and given funding to take to the next level.
Sponsors track points as a measure of audience engagement and fund projects that have significant heat.
Just imagine for a moment how liberating SEAM Studio can be.
No longer does an audience have to pine for quality entertainment, when it can support the creative voices it most desires - attracting sponsors to support Artists & projects that they care about.
No longer do entertainers have to convince financiers to risk everything on something that they don't understand - they have a fan base to prove that their ideas will work.
A Social Studio is of the people, for the people... by the people.
Anything else is censorship.
This is Audience Driven Entertainment
SEAM was created by an independent film producer and a voice actor (who also happens to be an animator, stand-up comedian and Iguana master).
Both were lamenting the difficulty in staging their creative ideas and tapping new talent. In particular, they were disappointed by the establishment and how risk-averse it had become. The way in which entertainment is financed, marketed and distributed has become incredibly complex, unfair to content creators and full of odious excrement.
Rather than endure several more years of exquisite torture, they decided to set up SEAM and see if they could turn the industry upside-down instead. The idea of creating entertainment for the people, by the people and with the people in mind seemed a radical idea. Too radical, in fact, to be affected by the copious amounts of alcohol, caffeine and adrenalin that fuelled the next few months of development. And, so, "A Site is Born".
Unfortunately, we live in litigious times. In order to protect ourselves (and our community members) from frivolous lawsuits from people who have nothing better to do than stew in their own bile - you must agree to our terms & conditions before you can use this website.
Continued use of this website will constitute your ACCEPTANCE OF OUR TERMS.
If you click the link above, you're going to see a lot of legal covering our butts. Apologies for this but rest assured that we are not in the business of ripping people off. We're here to support Artists, not fleece them.
The important condition to bear in mind about our Terms & Conditions is that SEAM Ltd is granted a perpetual license to exploit whatever is posted on this site. This is not an exclusive license, but shared between SEAM and our community. Given that we live in a culture of re-mixing, mashing, re-imagining, etc, then this is the fairest way we can think of to mitigate copyright issues. Basically, we all share and we all benefit. The more we share, the more we benefit. Welcome to the new world!
First off, register yourself on this site and fill out your profile. This tells us something about you and helps us match you to activities.
Get involved in our Group Forums. You can even create one of your own.
If you want to delve further, subscribe to our site to get access to privileged information. Basic subscribers have access to free resources - check your Library for details.