SEAM was created by an independent film producer and a voice actor (who also happens to be an animator and stand-up comedian). Both were lamenting the difficulty in staging their creative ideas and tapping new talent. In particular, they were disappointed by the establishment and how risk-averse it had become. Consequently, the way in which entertainment is financed, marketed and distributed has become incredibly complex, opaque and unfair to content creators.
Consider, for example, the plight of the independent producer. Months, if not years, are spent crafting a screenplay only to find that nobody actually wants to make it. This might not have anything to do with the quality of the screenplay, or the belief that it won't make great entertainment. Without significant stars attached to the project (who are controlled by Agents), or an obvious way to market it to the public via traditional channels, it dies a slow and agonising death.
Yet the success of such films as "The King's Speech" and "Black Swan" - like many films before them that defied the odds - demonstrates the audience's appetite for unusual stories that are told in new ways. Independent film is like an entrepreneurial start-up. These projects are appealing to the public because they aren't like anything else. They fulfill a need for innovation. Nevertheless, distributors are terrified of them precisely because they aren't like anything else they've seen before. They have no comparables from the past to give them comfort. They are confounded by the challenge to find an audience for them. Only by luck and perseverence do they ever see the Silver Screen.
Consider, now, the plight of the animator/performance artist/stand-up comedian. They suffer for their art, risk flying beer bottles and cat-calls, showcasing their talent through trial and error at various venues in an effort to find an audience. Their brand of humour might be very niche, yet add up all the people in this niche and you'd find a sizeable audience. The trouble is, live venues are a very scatter-gun, hit-or-miss approach to finding these supportive souls.
Both situations suffer from a problem of discovery. How do you find the audience that will care about your art? Then, how do you reward that audience for caring?
But that's not all - there are other systemic problems in the system. Imagine you were able to find an audience and garner their appreciation. As soon as you have something going for you, the establishment takes all your rights away from you. Hollywood is full of tales of creative accounting. Projects can make hundreds of millions of dollars, yet somehow post a loss when it comes to royalty collection. Artists are left outside with their begging bowl.
It came to our attention, then, that something was sorely needed to redress this imbalance. If Audience could empower Artists to continue their art - even help raise the finance they needed to carry on - then Artists could retain the rights they need to prosper and, ultimately, give back to the community.
That is the vision behind SEAM. Our social network connects people who make dreams come true. Together, we co-create the entertainment brands and franchises of the future.
Community is King. Let's all get together and help one another achieve greatness.